I have a well-developed sense of how technical IT sectors evolve. Working hand in hand with a client’s product managers, designers, marketers, and engineers, my campaigns deliver coordinated sets of actions to enhance a product’s visibility – that is roughly 1/2 of my work. Industry relations are the other 1/2. The majority of my projects encompass a range of analysis, communications strategies, and competitive research.
I strive to provide unbiased, well-referenced research; especially when your product development sub-organization requires clear-eyed, external analysis.
Working freelance within the closed timeline of a contract means that my reputation and references are always at risk- therefore I provide well-referenced and supportable research. There, in a nutshell, is my work-product.