Fragmentation of the Product Manager’s Role
Job Titles confer not only professional status, but they set expectations among the broad cohort of team members in a product driven organization. The title, “Product Manager”, a professional construct of the later 20th century, must be one of the most amorphous titles in the modern workplace. How is this so? There has never been more discussion regarding the definition of the title nor greater assumptions as to what the title entails; we witness this via the sheer number of websites, books, and training materials that have exploded on the scene, especially since the Internet era became pubescent.
Almost every technology driven organization places some emphasis on the Product Management sub org; we have seen the title occupied by engineers, sales persons, and those recruited from within development groups. We now see that specialist Product Managers hang their professional hats on the titular meme. Is it possible that Product go to market can be practiced as a profession without also being well-versed in the product’s particular specialty sector?
This brief will take a quick look at the issues, hopefully stimulating a conversation in your organization leading to further research. Continue reading
State of Networked Messaging 2016
bizQuirk (Wilensky et al)
Transactional Messaging, particularly in the B2B / Supply Chain domain, has been undergoing a series of protracted upheavals for the last decade, some would say longer. VANs, once the stalwarts of messaging sector, find themselves at the end of a long wind down, despite a hectic period of consolidation at the hands of professional PE.
The service once known as EDI messaging (at one time owned by VANs – period full stop), until recently, purchased as ala carte services, is being increasingly mutated into embedded functions within Enterprise Software and B2B platform services (SAAS).
And so on; change being the reliable constant in all things relating to vendor community management in the retail and manufacturing supply networks.
This article is condensed from the larger body of supply chain systems analysis compiled by the authors over the course of 2015, with an eye to calling the dance for 2016 – so far, the data has tracked accurately. Continue reading
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The Enterprise IT Sector is crowded and complex. The constituent buyers of B2B Capital Line of Business software and hardware are becoming increasingly jaded and immune to standard marketing practices.
Feature / Benefit – Feature / Benefit
Whether a long and excruciatingly precipitous closing cycle, or being drowned in the advertising noise, when is the right time to create a fresh narrative?
Selling complex and costly capital line systems to sophisticated buyers using the old feature / benefit tactic is starting to wear thin across capital line of business IT and equipment markets. There are many, many highly competitive SME companies led by Scientist / Engineer Founders who are simply being outspent on media by PE funded leviathans.
A reworked narrative can make a difference. My campaigns are industry issue driven to dovetail with your existing marketing, to steer high-interest prospects and convert them into leads – always focusing on the essential core of what makes your org / product better, different.
In context of the market & above the noise. Part of being in context is analyzing the competitors in your sector, while keeping watch on the developing opportunities.
My clients deliver highly crafted and refined technologies to B2B software and a few hardware markets where I have a special feel for (Test & Measurement, Mobile data, workforce management). I’m an industry relations analyst with an evangelist’s tilt – and increasingly a guide to regulatory relations