Specialty Product Domains

Do you have hosted (SAAS, PAAS, Cloud) tools and apps that are mired in the Web 2.0 freemium swamp? Minor modifications to features and market-specific messaging can re-target your products for a real, paying client constituencies. Yes, you can get paid for real hosted applications. Technical services, equipment maintenance, Test and Measurement, fleet services. Target, get perspective, broaden your product horizons with my services. Let me help you save that code base.

Lets say your company has a web application (or any software system) that might have the potential to cross over from the horizontal to the specialty vertical or technical industrial markets, but you are not sure how to approach the sector for validation or go-to-market? What is the potential market volume, who influences, certifies, what features need modification? Let’s go.

Let’s say you have a lead that someone, some company needs a jump start into a specialty technical market, such as product service, automotive supply chain, etc. Get me a referral and I will pay you 20% off the top of my contract. Hire me on contract to provide contract management services, and I will lop off 15% of my standard rate.

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What do you do, anyway?

I realized of late that when people asked what I do professionally, my fast repartee was not clear enough. This is all fine when the tech sector is booming and the referrals are flying in. However, when things slow down, like now, we can’t take any chances. So what do I do, exactly? A review of all of my on-line professional profiles showed a ghastly mishmash.

This is what I do:

I currently work for Product Managers as a strategic sector helper.

I evaluate vertical and technical B2B sectors prior to my client PM’s pulling the development trigger. I provide specific steering (mid dev timeline) on what features need to be tweaked, what market approaches need sector-specific massaging, and all that trade org liaison work that few want to do.

I spot hot trends where consumer web app waves might cross over into a profitable vertical where the users pay for the service.

I make the right calls at the right time, delivering cogent written and oral advice to your management; I almost never miss when creating value, fostering partnerships, and creating the groundwork for new products and innovation.

My rates are more than reasonable considering the stakes, and I never drag a contract out, usually wrapping in less than 6 months.

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