Here we go again, an august member of the retailer community asked me to (re)post my (now infamous) “Fulcrum” briefing. I told this person that the article is prominently stuck to the sidebar of the front page of my blog, and he said that “my boss is about to make a VERY BIG DECISION regarding our messaging vendor, and he wants to see that your briefing is conspicuously available, because he has footnoted it in his memo to the board of directors. So please, Alan, put it in a post at the TOP of your blog”.
Hey, no problem. Here it is. All mine: