What do you do, anyway?

I realized of late that when people asked what I do professionally, my fast repartee was not clear enough. This is all fine when the tech sector is booming and the referrals are flying in. However, when things slow down, like now, we can’t take any chances. So what do I do, exactly? A review of all of my on-line professional profiles showed a ghastly mishmash.

This is what I do:

I currently work for Product Managers as a strategic sector helper.

I evaluate vertical and technical B2B sectors prior to my client PM’s pulling the development trigger. I provide specific steering (mid dev timeline) on what features need to be tweaked, what market approaches need sector-specific massaging, and all that trade org liaison work that few want to do.

I spot hot trends where consumer web app waves might cross over into a profitable vertical where the users pay for the service.

I make the right calls at the right time, delivering cogent written and oral advice to your management; I almost never miss when creating value, fostering partnerships, and creating the groundwork for new products and innovation.

My rates are more than reasonable considering the stakes, and I never drag a contract out, usually wrapping in less than 6 months.

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2 thoughts on “What do you do, anyway?

  1. Found your blog from Penelope Trunk and felt sorry for you so I came to be reader #4. 😉

    I used to work for the federal government, and I could define my job — I was a media relations officer. But I loved asking other civil servants what they did. They always told me the name of their department, or their section. But very rarely could they tell me what they did — I file papers, I fill in forms, etc. No one ever admitted that.

    What ever happened to the good old days when we built stuff?

  2. Well. hello Carla, so pleased that you took the time to comment. I really use my blog as a professional outreach instrument, and I can say that sometimes, like today, I had a whopping 46 readers. Subscribers, who knows!

    The real win is when I get leads for consulting for product managers who are in the industry crossover process or who are starting new market entrances into technical markets.

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