The Problem of Wanna

Scott Karp is a famous blogger. I am not. But, his post on the struggles of the newspaper industry, and how this relates to GM‘s last ditch effort to innovate with their Volt project, is very good reading.

That’s a long sentence. I’m not a good general writer, I’m more of a technical marketing and research type. The article, however, grabbed me, because I once worked in the electric vehicle industry. My experiences at a small, secretive Israeli EV startup, was very similar to my misadventures in trying to raise capital in Sillyclone Valley for a faltering independent mobile dispatch venture called, ThruDispatch.

Mr. Karp conjoins GM’s monumental myopia (ignoring anything having to do with advanced drive trains) with the newspaper business’ total lack of a new media game plan. I see the common thread – It’s called, “Wanna“.

Over the past 10 years, a parade of inventors and young alternative drive train companies signed NDA’s with GM, hoping to get a foothold. They came from all sectors of the component, engine, and fuels industry, with patents galore, and some of them were indeed astounding; hopefully one day a book will be written. One company had a a fully tested AC drive train that could also power your house or sell back excess power to the utility grid. But we never heard about them, because GM didn’t wanna.

In the midst of the Web20 semi-bubble of 2005-06, I wrapped up a six month contract at a Sillyclone Valley R&D lab, and took to the road to pitch a plan for a really innovative, user driven, mobile dispatch venture for independent automotive servicers. Thousands of potential Nextel subscribers were surveyed, all had agreed to pay a decent monthly fee, and a prototype had been in place for a while.

But, if the business plan or pitch didn’t have the words “social network, video, or Facebook App”, there was no getting past the gates of Sandhill road. They didn’t wanna.

Now that we are on the threshold of what will surely be a blood bath of failed, ad-supported YAVSS and YASN ventures, in the midst of an IPO desert, will the equity come around to wanna?

Will they wanna invest in services that working people of the middle class will pay to use, rather than the chimera of free and ad supported services that are doomed?

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