I amplify thought leadership to address a sector’s ‘action issues’; I limit engagements to technical-industrial-skilled services , and techno-verticals.
If a market has festered for years, and you have plans to disrupt, dislodge, and otherwise dispatch the nominal laggard incumbent operator – then I can help you.
I’m a mature contract analyst specializing in ‘product advocacy‘ . I gather sentiment in the wild, and post-back well-formed opinion as feedback to your market. I organize the conversation emanating from client to field, and deliver well manicured and analyzed sentiment and trending feedback to the client. I also conduct discussions and formal evaluations within appropriate forums – real market intelligence originates from a hybrid of organized and open forums, including trade associations and standard’s bodies, to a lesser extent.
Acting as a proactive facilitator, I plan disruption, coordinating announcements and editorials, bootstrap the analysts, and generally reinforce your anchor issues. This is quite different from advertising and marketing – both of which will enjoy enhanced results if I perform my tasks properly, within a product’s introduction-cycle.
That’s what I do – I assist innovators in acquiring differentiation, and build consensus around the bullets. I limit engagements to industrial-techno-verticals and B2B OEM SAAS markets (supply chain, supplier community management, B2B communications).
I work with the founders or Product VP, and long-suffering product managers. I create model content for my programs tailored to your project, such as briefings, slide decks, web media, video, and direct outreach to strategic activist clients. I pull together the overall strategy bolstering the “why your solution changes the game”.
Some markets are really messed up – monopolized, undergoing a toxic consolidation, or have set expectations to institutionally under-deliver; I engage to position your thought leadership against corporate actors that have overstayed their usefulness, who exist solely by their momentum. These competitors are more vulnerable than most – even the leviathans.
Therefore, when the incumbent is large and over-funded, its revenues piling up due to momentum, then your cohesive story, properly reinforced by a sector advocate, could be the key to emergence. My campaign will bring positive attention to your products.The impressions that emerge from genuine innovation is more powerful than a lavishly funded ad campaign.
My engagements run 90 days to one year, and I also conduct product introduction postmortem analysis and advisory services.