About Alan Wilensky
I amplify thought leadership to address a sector’s ‘action issues’; I limit engagements to technical-industrial-skilled services , and techno-verticals.
If a market has festered for years, and you have plans to disrupt, dislodge, and otherwise dispatch the nominal laggard incumbent operator – then I can help you.
I’m a mature, credible, contact analyst specializing in ‘product sector advocacy‘ . I gather bidirectional feedback (general preexisting chatter, and post intro product specific feedback) from the field to you, the management, while testing and gathering / conducting discussions and formal evaluations within the appropriate forums – that’s where real market intelligence originates.
Acting as a proactive facilitator, I assist in planning the disruption, coordinating editorials, bootstrapping analyst relations, and generally reinforcing your company’s specific issue anchored visibility. This is quite different from advertising and marketing – both of which will enjoy enhanced results if I perform my tasks properly, at the right within the product’s introduction-cycle.
That’s what I do, in a nutshell – I assist innovators in acquiring a rare form of differentiation (those tied to market changes that by consensus, must be accomplished). I currently take engagements only in the industrial-techno-verticals and B2B OEM EDI SAAS markets (supply chain, supplier community management, B2B communications).
I work with owners or Product VP and the long-suffering product managers – I create some model content and materials for facilitating my programs for your projects , such as briefings, decks. website media, and direct outreach to new client profiles. I pull together the content strategy bolstering the “why your solution can change the game”.
Some markets are really messed up, monopolized, undergoing toxic consolidation, or institutionally under-delivering; such markets, for example the EDI VAN Market, was one such sector that I engaged in to position the sector’s thought leader against a rare breed of corporate actor – a truly evil PE consolidation with substandard technology and ignorant, a morally bankrupt management - In all an ersatz corporation with no founder’s equity, and no institutional memory. This company had fired, bought out, or humiliated all of its technical leadership among four major VANs acquired, not to mention over 23 B2B software OEM companies, many considered networks in their own merit.
Therefore, when the incumbent is way large and funded with PE to the gills, its revenues simply piling up due to momentum, then having a cohesive story that is reinforced is a key strategy. Every Connected marketplace has undergone upheavals, consolidation, and reformations; the B2B Cloud revolution, SAAS, and PAAS, was distinguished by its thought leaders and end-users. As a trade advocacy professional, I campaign to illuminate an innovator’s impact upon the industry’s important issues. These engagements run to one year, averaging around $90,000-140,000.
I also conduct no nonsense postmortem project analysis, and direct product / sector advisory services that cut through the formalities.