Professional Outreach Letter of Services

I am an independent product analyst providing services under contract. I stand in for the missing product manager, I fulfill the position of acting product manager, I perform market sector analysis in the pre-product planning phase. I answer the question: “is the proposed or existing product fit for the intended market, and if not, why is it not performing, gaining traction, or generating license revenues. My specialty is the skilled trade and technical verticals such as manufacturing, product service, specialty trades, and any vertical where the web product or software is designed to enable the task productivity of a skilled worker. I provide critical support to Product Managers of Web Applications by reducing their research and market sector relations work.

I refine product plans that target professional, technical, and specialty markets. I quantify market volume, competition, and asses qualitative state-of the-industry issues. The final output of my contracts are trade-specific, go-to-market steering. I also extend certain engagements to include execution on the go-to-market.

My client’s call me, “a product manager’s secret weapon”; I render that extra leverage by offloading market sector due diligence and targeting work.

Is your company still trying to recruit the perfect, full time product manager, but you haven’t filled the position? I’ll  be your product manager temp for sector targeting and pre-launch industry relations, user community intelligence, etc. I can turn over a complete industry dossier and product profile to your permanent Product manager, and assist them in gaining authoritative traction in these specialty verticals and technical industrial markets.

In short, I shoulder an important portion  of a product manager’s  burden during product’s launch – or I offload the PM in post launch evangelism within these specialty technical market sectors.  My work is usually completed in 90 to 180 days. I help  you get on with the big product picture.

When the market is technical, industrial, or vertical, I am your man. When you, as a product manager, are migrating a web application or framework into a specialty industry, I can take the lion’s share of the sector targeting risk off the table.

Get those recurring, paid subscriptions and annual license fees into your company’s bank account. I can get you there.