Steve Jobs has never had a true peer in the world of designed durable electronics. His sense of what works, what looks appetizing and inviting to use, and how design contributes to the human experience has only been approached by certain design schools – but never to his level.
We can compare Tandberg, Bang and Olufsen, and Ferrari, as well as others unnamed – none of these saw the future of technology and grasped it with both hands and spirit – bringing high concepts down to the earthly market for all to enjoy. His most memorable statements regarding the ethos of design:
Paraphrasing – ” …combining the best of technology and liberal arts”, “
“…now we have a phone that encompasses the best design, it feels substantial and its beautiful, similar to a Leica camera”.
My most fervent hope is that the organization he has built and left in good hands, will continue to even push beyond its boundaries of Consumer Electronics, and take upon itself missions that will change the very foundation of the USA manufacturing economy.
I have no doubt that goal is achievable under the hands of Steve Job’s General Staff of leaders, now firmly in a position to expand Apple’s mission.