Comments on: CGM Steered Wrong – Problems in the Brand Monitoring Industry http://abmw.wordpress.com/2007/06/03/problems-in-the-blog-monitoring-indusry-cgm-steered-wrong/ A Take on the Industry Fri, 23 Oct 2009 12:43:46 +0000 http://wordpress.com/ hourly 1 By: charlie salem http://abmw.wordpress.com/2007/06/03/problems-in-the-blog-monitoring-indusry-cgm-steered-wrong/#comment-9745 charlie salem Mon, 31 Mar 2008 14:06:50 +0000 http://abmw.wordpress.com/2007/06/03/problems-in-the-blog-monitoring-indusry-cgm-steered-wrong/#comment-9745 Hi We are looking for a company specialising in reputation management software. Could you contact me Charlie Salem ASAP if involved in this area. My telephone number is 079 49 030 951 Thanks Hi
We are looking for a company specialising in reputation management software.

Could you contact me Charlie Salem ASAP if involved in this area. My telephone number is 079 49 030 951
Thanks

]]> By: Katie Paine http://abmw.wordpress.com/2007/06/03/problems-in-the-blog-monitoring-indusry-cgm-steered-wrong/#comment-8100 Katie Paine Fri, 06 Jul 2007 15:39:17 +0000 http://abmw.wordpress.com/2007/06/03/problems-in-the-blog-monitoring-indusry-cgm-steered-wrong/#comment-8100 thank you thank you thank you.. you have just rationalized and justified all the decisions we've made at KDPaine & Partners to provide brand EVALUATION services at a reasonable price (starting at $300 a month) with optional text mining services on top. Love this post. thank you thank you thank you.. you have just rationalized and justified all the decisions we’ve made at KDPaine & Partners to provide brand EVALUATION services at a reasonable price (starting at $300 a month) with optional text mining services on top. Love this post.

]]> By: Simon McDermott http://abmw.wordpress.com/2007/06/03/problems-in-the-blog-monitoring-indusry-cgm-steered-wrong/#comment-7946 Simon McDermott Wed, 13 Jun 2007 10:13:42 +0000 http://abmw.wordpress.com/2007/06/03/problems-in-the-blog-monitoring-indusry-cgm-steered-wrong/#comment-7946 I think this is an excellent piece. The use of sentiment tools are fraught with problems but get better with industry specific targets (i.e. train for movie industry, financial etc.). We are openly focussed on your point 12, which is to provide a moderately priced, web based tool with some services around that. Pricing starts at 500 euros a month. Most of our business now is with channels but we get good deals directly from companies with central services structure. On the consumer side, I think this is much closer than you allude to! I think this is an excellent piece. The use of sentiment tools are fraught with problems but get better with industry specific targets (i.e. train for movie industry, financial etc.). We are openly focussed on your point 12, which is to provide a moderately priced, web based tool with some services around that. Pricing starts at 500 euros a month. Most of our business now is with channels but we get good deals directly from companies with central services structure. On the consumer side, I think this is much closer than you allude to!

]]> By: David Rabjohns http://abmw.wordpress.com/2007/06/03/problems-in-the-blog-monitoring-indusry-cgm-steered-wrong/#comment-7940 David Rabjohns Tue, 12 Jun 2007 03:27:37 +0000 http://abmw.wordpress.com/2007/06/03/problems-in-the-blog-monitoring-indusry-cgm-steered-wrong/#comment-7940 Thanks. Much appreciated. Thanks. Much appreciated.

]]> By: Alan Wilensky http://abmw.wordpress.com/2007/06/03/problems-in-the-blog-monitoring-indusry-cgm-steered-wrong/#comment-6619 Alan Wilensky Mon, 04 Jun 2007 04:50:12 +0000 http://abmw.wordpress.com/2007/06/03/problems-in-the-blog-monitoring-indusry-cgm-steered-wrong/#comment-6619 I should probably change the word "All" to "most"; MotiveQuest did not fall within the purview of the original research directives. Decisions have to be made all the time at which point to limit the survey. But here we are, with the blogosphere at work, and you have set the record straight, at least on one point. I should probably change the word “All” to “most”; MotiveQuest did not fall within the purview of the original research directives. Decisions have to be made all the time at which point to limit the survey. But here we are, with the blogosphere at work, and you have set the record straight, at least on one point.

]]> By: David Rabjohns http://abmw.wordpress.com/2007/06/03/problems-in-the-blog-monitoring-indusry-cgm-steered-wrong/#comment-6617 David Rabjohns Mon, 04 Jun 2007 04:43:27 +0000 http://abmw.wordpress.com/2007/06/03/problems-in-the-blog-monitoring-indusry-cgm-steered-wrong/#comment-6617 Just for the record, if I may. I think that we (MotiveQuest) would be categorized as a "text mining leader" at least by Peter Kim at Forrester. However we are neither venture backed (rather self financed) nor focused on "dumb" sentiment metrics. Perhaps that is why all of our clients are still with us after 4 years in the business (I believe that is near 40 normal years :)). Cheers David Just for the record, if I may. I think that we (MotiveQuest) would be categorized as a “text mining leader” at least by Peter Kim at Forrester. However we are neither venture backed (rather self financed) nor focused on “dumb” sentiment metrics. Perhaps that is why all of our clients are still with us after 4 years in the business (I believe that is near 40 normal years :) ).

Cheers

David

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